Having a great video production can make or break your business. A well-crafted video will increase your sales and give your company a professional image. It will also allow you to market your products and services more efficiently. However, before you start planning your next project, you’ll need to find the right company to work with.
Quality affects perception of your brand
Creating marketing videos in Canada is a great way to increase your website traffic and boost your bottom line. But, when it comes to quality, there is no room for error. A poorly made video can do real damage to your brand. The good news is that the best way to tackle this challenge is to have a comprehensive video quality-control plan in place. With the right guidelines in place, you can rest assured that your video marketing campaign will be the best it can be.
The best part is, when it comes to quality, you can’t afford to skimp. You need to be hyper focused on delivering a quality product that will not only please customers, but leave a positive impression with employees as well.
Creativity is a factor
Amongst the many factors contributing to Canada’s creative economy, creativity is a key player. As the country’s economy continues to grow, so does the importance of a thriving cultural ecosystem. This is why the Government of Canada has recently announced a $125 million funding commitment to the Creative Export Strategy over the next five years. This policy will facilitate the export of Canadian content, enabling it to be showcased overseas and highlight the country’s cultural assets. It also includes a new funding program for Canada Media Fund.
The government consulted with hundreds of policy makers to develop the Creative Canada plan. Thousands of Canadians took part in the consultation through events in cities across the country. The government also launched a website where Canadians could share their ideas and suggestions. Amongst the feedback was a strong desire to see the government enact fairness for creators.
The government has also launched a new initiative, Creative Canada, that builds on the $1.9 billion in new funding announced by the Government of Canada in December 2016. The plan includes a $125 million funding commitment to the creative export strategy, a new funding program for Canada Media Fund, and an ad-hoc digital advertising fund. It also includes a new website to highlight the best of the Canadian creative sector. The government also launched the Creative Canada Awards, a program to recognize Canada’s top creative talent.
Collaboration is a key to successful video production
Whether you are planning a video production project or are a video producer yourself, it’s important to know what collaboration is, how it can benefit you and how it can be used to your advantage. Collaboration starts with the planning stage, which involves defining key personnel and the content you plan to produce. Then, you need to find a way to work with your team to make that content. Using video as a medium for collaboration is one way to ensure that everyone involved has a clear understanding of what is expected of them.
Video-mediated collaboration can also help people to work together worldwide. For example, a producer can submit a proposal to a producer, plan a project from a desktop, chat with a colleague or review content in real time. In the world of video production, time is an important currency. You can’t afford to miss out on a chance to get input from a team member, especially if it’s an important one.
Collaboration starts with inviting co-creation, and leaders should schedule 1:1 meetings with team members. Encourage team members to reach out, and make it a point to lead by example. If you have a large team, securing privacy preferences becomes non-trivial. In smaller teams, enforcing privacy is easier.
As with any other collaboration, it’s important to remember to ask permission before releasing a video into the public sphere. You want to make sure that you are not only protecting yourself but also your audience.
Backlot Media
During the 1990’s, there was a shock wave of dynamic new directing talent. Some of the notable names involved included Steven Soderbergh, Quentin Tarantino, Spike Jonze, and Sharon Waxman. These six directors announced that something exciting was happening in the Hollywood world.
Today, Backlot Media is a Vancouver-based video production company that specializes in internet content. The company engages in film making, animation, graphic design, and advertising creative services. Its talent includes directors, animators, and videographers. It is a full-service agency that works within any budget. Its team also provides free estimates and consultations.
The company’s production setup is award-winning, and it prioritizes brand direction and brand communication. It offers commercials, tours, music videos, and action videos. They are building partnerships with major media companies, advertising agencies, and design companies. It also offers aerial footage through drone technology.
Backlot Media offers free estimates and consultations. They also engage in pre-production, film making, and graphic design. They work within any budget and provide absolute quality. They have worked with many clients, including SyFy, Vox Media, Rocky Mountaineer, and others. Whether you need a short video for your website, or an entire commercial for your television show, Backlot Media is ready to help.
As a digital storyteller and documentary filmmaker, Nathaniel Roy has collaborated with clients to produce films. During the filmmaking process, he pays attention to sound, B-roll, and the story arcs. He is a great videographer and a pleasure to work with.
Simple Story
Having a marketing video is a great way to show off your company’s image and products. A good video production company will help you plan a strategy that will give you the most bang for your buck. They should also be able to provide you with the tools you need to make it work.
The first thing you should do is evaluate your video production company’s ability to deliver the materials you need. This can save you time and energy. They should be able to produce materials that reflect the values of your company. You should also look into how your videos can be used. You might want to consider making a testimonial video, or working with a company to produce a series of videos that highlight your products. You should also look into a company that can help you with branding materials, such as a logo design. This can help you maintain a cohesive image across all of your marketing materials.
Another thing to consider is a company that will make your video production a lot easier. A good company will have a team of video production experts that can help you produce a series of videos that are tailored to your needs. They will also be able to offer advice about video marketing strategies, which will save you time and money. You might want to check out their portfolio to see what types of videos they produce.
Bomcas Media – Edmonton Video Production
Founded in 2018, Bomcas Media is a full-service media and digital marketing company serving Edmonton, AB, and other Canadian locales. The firm combines an in-house team with a roster of qualified videographers to deliver high-end video production. They also provide aerial footage via drone technology.
Bomcas Media’s video productions are a cinch to order. They provide a full range of video services from raw footage to post production. They also offer a streamlined ordering process and a competitive rate. Bomcas Media has a number of awards to its name, including being named a finalist for the Sherwood Park Best Videographer Awards in 2018, 2019, 2020, 2021, and 2022. The company also has a number of enviable customer reviews. Some of their most popular services include video and animation production, digital marketing, video and photo editing, web design, and marketing, and digital signage.
